10 Creative And Bursting E-Commerce Small Business Marketing Ideas For 2019

Introduction

As a small business owner in the e-commerce industry, staying ahead of the competition and continuously finding new ways to market your products or services is crucial. With the ever-evolving digital landscape, it’s important to adapt and explore innovative marketing strategies that can help your business thrive in 2019. In this article, we will discuss ten creative and bursting marketing ideas that can take your e-commerce small business to new heights.

1. Influencer Marketing

Partnering with influential individuals in your niche can be a powerful way to reach a wider audience and boost your brand’s credibility. Identify key influencers in your industry and collaborate with them to promote your products or services. This can be through sponsored posts, product reviews, or influencer takeovers on your social media channels.

2. Video Marketing

Video content continues to dominate the digital landscape, and incorporating it into your marketing strategy can yield excellent results. Create engaging product demos, tutorials, or behind-the-scenes videos that showcase your brand’s personality and connect with your target audience on a more personal level.

3. Personalized Email Campaigns

Utilize the power of email marketing by creating personalized campaigns tailored to individual customers. Segment your email list based on customer preferences, purchase history, or demographics, and send targeted emails with personalized recommendations or exclusive offers.

4. User-Generated Content

Encourage your customers to create and share content related to your products or services. This can be in the form of reviews, testimonials, or social media posts. User-generated content not only helps build trust and authenticity but also serves as free advertising for your small business.

5. Chatbots and AI

Implementing chatbots and AI technology on your website can enhance customer experience and streamline communication. Chatbots can assist customers with basic queries, provide personalized recommendations, and even process transactions, making it easier for customers to interact with your business.

6. Interactive Quizzes and Surveys

Create interactive quizzes or surveys that not only engage your audience but also provide valuable insights. This not only helps you understand your target market better but also enables you to tailor your marketing efforts based on their preferences and needs.

7. Social Media Contests and Giveaways

Organize contests or giveaways on your social media platforms to increase brand awareness and engagement. Encourage users to share your content, tag friends, or create user-generated content for a chance to win exciting prizes. This not only boosts your online presence but also fosters a sense of community among your followers.

8. Influencer Affiliate Programs

Take your influencer marketing strategy a step further by implementing an affiliate program. Offer influencers a commission for every sale generated through their unique referral link. This not only incentivizes influencers to promote your products but also allows you to track the success of their efforts.

9. Mobile Optimization

In today’s mobile-driven world, it is essential to optimize your e-commerce website for mobile devices. Ensure that your website is responsive, user-friendly, and loads quickly on smartphones and tablets. This will not only improve the user experience but also boost your search engine rankings.

10. Collaborate with Complementary Businesses

Identify businesses in your industry or niche that complement your products or services and collaborate on joint marketing efforts. This could include co-hosting events, cross-promoting each other’s products, or creating collaborative content. By leveraging each other’s audiences, you can reach new potential customers and expand your reach.

Conclusion

With these ten creative and bursting marketing ideas, you can take your e-commerce small business to the next level in 2019. Experiment with different strategies, track your results, and adapt your marketing efforts accordingly. Remember, in the ever-evolving digital landscape, staying innovative and constantly exploring new avenues is key to success.